The First Question:
What Do I Want? Setting Goals for a Successful 2025 in the Print Industry
By Kelly Mallozzi, Success In Print, published in PINE Magazine, January 2025
I want to give credit where credit is due. This incredibly important question came out of a Girls Who Print event and the amazing productivity coach, Sarah Ohanesian.
Check out her website here and learn more about the important empowerment mission of Girls Who Print here.
As you envision a successful 2025 for your career, it’s crucial to pause and ask yourself, “What do I want?”This fundamental question helps you clarify your vision, align your efforts, and set meaningful goals for the year ahead.
Start by reflecting on your career aspirations. Are you looking to expand your expertise in digital printing, take on a leadership role, or drive innovation within your organization? By identifying your long-term objectives, you can create goals that inspire you and keep you focused.
Next, evaluate current trends in the print industry. Sustainability initiatives, automation, and omnichannel strategies are reshaping the market. Do you want to master these areas to stay ahead of the curve? Aligning your goals with industry shifts positions you as a forward-thinking professional.
Once you have clarity, break your goals into actionable steps. For example, if your goal is to increase client retention by 20%, focus on strategies like building personalized customer experiences or leveraging data analytics to improve service.
Lastly, ensure your goals reflect both professional and personal growth. A fulfilling career is one where your passions and strengths intersect with business success. Asking, “What do I want?” allows you to define this intersection and work toward it with intention.
In the print industry’s fast-paced environment, a clear vision for 2025 is your key to achieving sustainable success. What do you want? The answer could shape your future.
