Industry Clips with Kelly Mallozzi of Success In Print, presented through APAN – Americas Printing Association Network.
In these short videos, industry expert, Kelly Mallozzi, takes a deep dive into proven strategies and insights centered around trending areas of focus for the print industry; Sales, Company Culture, and Marketing. Kelly provides viewers with tips and tricks that will grow your sales, improve company culture, enhance brand awareness and customer loyalty. Each on-demand video includes 15-minutes of valuable content. These are pre-recorded virtual sessions that do include peer discussion following the presentation.
Kelly Mallozzi is a sales coach, marketing consultant, speaker, blogger, and podcaster with 30 years of print obsession to brag about. Her mission is to help print companies drive sales and customer loyalty through content strategy and sales process optimization, all with an eye on culture, workforce development, and personal skills optimization.
In 2023, Kelly won the coveted Girls Who Print Girlie Award as recognition for her many efforts to support women in the print industry. She is a mentor to many sales stars and is devoted to helping to attract younger people to the print industry. She believes that truly great people never stop learning and that sales and marketing are the lifeblood of the growth of any print company. Be sure to read her complete bio by checking out Kelly’s website at successinprint.com.
If you would like to see a specific topic covered, have any questions regarding the content included in the videos, or would like to be connected with Kelly, please reach out to Jenna Tarabelsi, Marketing & Events Coordinator at jtarabelsi04@pine.org or 508-804-4123.
BONUS VIDEO! Click here to watch Future Proof Your Sales & Marketing.
Retirements are happening now, and more will be coming down the pike. To future-proof your teams, you must embrace lifelong learning, modernize recruitment, and prioritize diversity. Investing in technology training, succession planning, and flexible work models ensures adaptability. Promoting well-being, fostering multi-generational collaboration, and aligning with sustainability strengthens culture. These strategies attract talent, retain expertise, and drive long-term success amid workforce transitions.
Sales
July 2024: CRMs (Customer Relationship Management software)
August 2024: Understanding Buyer Personas
September 2024: Communicating with Different Personas
October 2024: The Know, Like, Trust, Remember Funnel
November 2024: Carrots & Sticks – Motivating Your Sales Staff Through Compensation
December 2024: Creating Your Sales Plan for 2025
January 2025: Winning in 2025 – Navigating Shifting Buyer Behavior, AI, and the Future of Sales
February 2025: Confidence – The Game-Changer in Sales Success
March 2025: Creating Urgency: Strategies to Shorten the Sales Cycle
April 2025: The Art of Asking Better Questions to Close More Deals
May 2025: The Hidden Sales Force: How Your CSR Team Shapes the Customer Experience
July 2025: Hidden Sales Stars: Promoting from Within by Spotting Sales Talent Across Your Shop
August 2025: Next-Gen Sellers: Winning Gen Z Talent for Your Sales Team
September 2025: The Shifting Power of Motivation: How to Capture and Keep It
October 2025: The Fifteen Minute Movie Trailer Sales Pitch: Engaging Buyers Who Are Short on Time
November 2025: Fearless on the Phone: Overcoming Call Reluctance
Company Culture
June 2024: Company Culture Overview
August 2024: Create a Culture That Attracts Gen Z – Pt 1
September 2024: Create Culture That Attracts Gen Z – Pt 2
October 2024: Five Things to Quit, Five Things to Embrace
November 2024: Courageous Conversations
December 2024: Company Culture Resolutions for 2025
February 2025: Be an Agent for Change
March 2025: What if your interns ran the company?
April 2025: Embedding a Sales-Driven Culture
May 2025: Creating Certainty in Uncertain Times: Building a Culture of Trust and Reassurance
July 2025: Fresh Perspectives: Cultivating a Culture of New Ideas in Your Company
September 2025: Brave Talk, Better Teams: Turning Tough Topics into Trust
October 2025: Belonging Over Benefits: How a People First Culture Attracts and Retains Top Talent
November 2025: Radical Retention: 5 crazy ideas to help you keep your best employees
December 2025: Company Superlatives: Recognizing the Unique in Every Member
Marketing
August 2024: Four New Rules of Marketing
September 2024: Is Marketing the New Sales?
October 2024: Importance of Google and Online Reviews
November 2024: Print Grows Business
December 2024: Creating Your Marketing Plan for 2025
January 2025: Breaking Through the Noise with Personalization
February 2025: Standing Out in B2B Manufacturing Marketing
March 2025: The Rise of Video in Marketing for Print and Graphic Arts
April 2025:Using Customer Insights to Build Stronger Client Relationships
June 2025: The Feel Factor: Why Print Wins in an Age of Digital Fatigue
July 2025: Print Sells Print: Creative Ways to Market Your Solutions
August 2025: From Ghosted to Trending: The New Rules for Social Media Visibility
September 2025: Create, Connect, Captivate: Unleashing the Power of Your Owned Channel
November 2025: Personalized to Win: The Two-Faced Power of Print
December 2025: From Goals to Growth: Building Your 2026 Marketing Plan with Intention