The Impact of Personalization in Customer Communications At one time, the act of customer personalization simply involved incorporating the recipient’s name in various parts of a communication. Thanks to ongoing innovations in customer...

See the Industry Under One Roof Time and technology are transforming the printing industry. Printers who once identified with a single segment are now adopting technologies and product lines that pull them into adjacent markets. Those changes —...

5 CTP Technology Trends Transforming Prepress Are you keeping up with the latest trends in prepress? Is your equipment up to date?Here are 5 of the biggest CTP technology trends that are transforming prepress by cutting costs and boosting...

How to Avoid the 9 Stages of Business Failure In my coaching and advising work, I help owners improve the bottom line, increase sales, and solve problems that affect the success and morale of the business. Sometimes, however, by the time an owner or family...

Working Together with 2019 USPS Promotions With a USPS Board of Governors finally in place at the end of 2018, the USPS has gone beyond offering simple incentives to shore up mail volume. The new 2019 USPS promotions encourage mailers, marketers, and...